Fanatics rule

May 5, 2010 at 3:33 pm | Posted in copywriting, Uncategorized | Leave a comment
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Special work needs special people.

Every now and then I realise what a fanatic I’ve become.

As with this email to a client today:

Dear Sybil,

With regard to compass directions, very few dictionaries use a space (i.e. north east).

The Oxford (and 12 other dictionaries) use hyphens (i.e. north-east).

24 (mainly US) dictionaries use no space (i.e. northeast).

As the module I’m working on makes significant use of these terms, I wanted to get direction (tee hee) from you.

I’d like to use hyphens.

Would that be OK with you?

Best regards,

P.

Yet proofreading demands fanatical attention to detail.

It’s the only way to get things 100% right.

So I’m happy to be nuts about this stuff.

🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

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Making myself redundant

January 17, 2010 at 4:05 pm | Posted in copywriting | 6 Comments
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I feel pride when a client no longer needs me.

As a copywriter, I strive to help my clients:

  1. Build their brand.
  2. Dominate their market.
  3. Make their fortune.

As I go along, I also try to do one more thing: make myself redundant.

I want my clients to grasp the basics of my profession so they become better writers.

By writing better copy, they need me less. They save money and their confidence grows.

This isn’t good for my mortgage, but I do get a warm fuzzy.

When a client I’ve been working with sends me something they’ve written and I can’t significantly improve it, I feel great pride.

This once happened in as little as 18 months.

This client took great care to re-read each of his original documents, next to my optimised versions, to see all the changes I’d made.

If he asked why I’d made a particular change, I happily explained my method in full.

Eventually, he picked up enough basic editing know-how to write good, tight copy every time.

If you’re this way inclined, you can become a better writer and get to the point where you don’t need me.

On the other hand, if you’d rather shoot from the hip and let me groom your words forever, I’d love the ongoing work!

The choice is yours. But I hope this post shows that when I take on a client, I truly care about their prosperity.

Enough to put myself out of a job!

🙂

Brought to you by The Feisty Empire.

Pic by Olerousing.


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