Fanatics rule

May 5, 2010 at 3:33 pm | Posted in copywriting, Uncategorized | Leave a comment
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Special work needs special people.

Every now and then I realise what a fanatic I’ve become.

As with this email to a client today:

Dear Sybil,

With regard to compass directions, very few dictionaries use a space (i.e. north east).

The Oxford (and 12 other dictionaries) use hyphens (i.e. north-east).

24 (mainly US) dictionaries use no space (i.e. northeast).

As the module I’m working on makes significant use of these terms, I wanted to get direction (tee hee) from you.

I’d like to use hyphens.

Would that be OK with you?

Best regards,

P.

Yet proofreading demands fanatical attention to detail.

It’s the only way to get things 100% right.

So I’m happy to be nuts about this stuff.

🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

You may write better than you think!

January 15, 2010 at 3:29 am | Posted in copywriting | Leave a comment
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‘Experts’ aren’t always the sharpest pencil in the box. Don’t sell yourself short.

Be careful when incorporating other people’s writing into yours.

I’m not talking plagiarism; I’m talking errors.

If you assume the other writer is better than you, you may sell yourself short.

Worse, you may check your writing for errors, but not theirs.

This leaves your communication vulnerable to mistakes you didn’t make. A double tragedy!

Every organisation and person has a ‘brand’.

Every communication builds or erodes that brand. There’s no middle ground.

Perfect communications build your brand.

Make your communications perfect.

🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

 


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