Making myself redundant

January 17, 2010 at 4:05 pm | Posted in copywriting | 6 Comments
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I feel pride when a client no longer needs me.

As a copywriter, I strive to help my clients:

  1. Build their brand.
  2. Dominate their market.
  3. Make their fortune.

As I go along, I also try to do one more thing: make myself redundant.

I want my clients to grasp the basics of my profession so they become better writers.

By writing better copy, they need me less. They save money and their confidence grows.

This isn’t good for my mortgage, but I do get a warm fuzzy.

When a client I’ve been working with sends me something they’ve written and I can’t significantly improve it, I feel great pride.

This once happened in as little as 18 months.

This client took great care to re-read each of his original documents, next to my optimised versions, to see all the changes I’d made.

If he asked why I’d made a particular change, I happily explained my method in full.

Eventually, he picked up enough basic editing know-how to write good, tight copy every time.

If you’re this way inclined, you can become a better writer and get to the point where you don’t need me.

On the other hand, if you’d rather shoot from the hip and let me groom your words forever, I’d love the ongoing work!

The choice is yours. But I hope this post shows that when I take on a client, I truly care about their prosperity.

Enough to put myself out of a job!

🙂

Brought to you by The Feisty Empire.

Pic by Olerousing.

You may write better than you think!

January 15, 2010 at 3:29 am | Posted in copywriting | Leave a comment
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‘Experts’ aren’t always the sharpest pencil in the box. Don’t sell yourself short.

Be careful when incorporating other people’s writing into yours.

I’m not talking plagiarism; I’m talking errors.

If you assume the other writer is better than you, you may sell yourself short.

Worse, you may check your writing for errors, but not theirs.

This leaves your communication vulnerable to mistakes you didn’t make. A double tragedy!

Every organisation and person has a ‘brand’.

Every communication builds or erodes that brand. There’s no middle ground.

Perfect communications build your brand.

Make your communications perfect.

🙂

Paul Hassing, Founder and Senior Writer, The Feisty Empire.

 

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