And: another thing.

July 17, 2015 at 7:27 am | Posted in copywriting | 5 Comments
Tags: , , , , , , , , , , , , , , ,
When to replace 'and' with '&'.

Concise copy is sweet!

I just did the penultimate edit of a resume (CV).

My client asked why I changed most instances of ‘and’ to ampersands (&) in his many bullet points.

Here’s what I replied:

In the context of this document, using ampersands lets busy recruiters cut to the chase without having to trip over 50 or so connecting words.

The ampersands fade into the background, bringing keywords to the fore.

Also, the four pages you sent were pretty dense, so this change got some bullets onto fewer lines – and created more white space between them.

All for easier reading – in case it’s 5 pm, on a Friday, and yours is the 99th resume of the day.

And if the recruiter is using software to scan your resume for keywords, it won’t be interested in ‘and’ under any circumstances.

I also removed most instances of ‘the’ as it, too, usually adds nothing to bullet points.

These are both changes we can reverse if you prefer.

&

there

you have it!

🙂

Brought to you by The Feisty Empire.

Pic by abakedcreation.


Entries and comments feeds.