Library books

March 16, 2015 at 9:01 am | Posted in copywriting | 2 Comments
Tags: , , , , , , , , , , , , , , , , , ,
Imagine Day. Paul Hassing's book of surreal short stories.

Write once. Use many times.

Having edited a client’s book for much of last year, I was delighted when he sent me a box of ten shiny copies to give to prospects and friends.

By chance, my own book (pictured) had come out just a few days before.

Once I got over the warm fuzzy of seeing my name and website in my client’s acknowledgements, I thought about how to leverage his content.

And so I wrote:

‘Hi there!

Having just had my own book published, I was wondering if you or your publisher has sent copies of your new book to:

It’s not just a legal thing, your title goes onto the databases and becomes globally searchable.

This increases exposure and is very good for your personal brand.

My searches of these databases did not yield anything written by you.

So I wanted to make sure you get onto this if you haven’t already.

Kind regards,

P.’

My client was very grateful.

And, as usual, I got a kick out of offering some free value-add service beyond the project itself.

I can’t wait to see what our respective publications do for us this year.

🙂

PS. Here’s the National Library of Australia entry for my dad’s autobiography. And here he is in the State Library of Victoria.

Brought to you by The Feisty Empire.

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2 Comments »

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  1. Thanks Paul, great advice! I haven’t done that with my last book so you have spurred me into action.

    Many thanks

    Malcolm

    • That’s what you get for being so prolific, WLB2! My book literally wouldn’t have existed without your extraordinary support, so the thanks cut both ways. Right to the bone. Kind regards, as ever, P. 🙂


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