The quick & the deadMay 13, 2010 at 9:12 am | Posted in copywriting | Leave a comment
Tags: accounts payable, brand, branding, business writing, copwriter, copywrite, copywriter, copywriting, corporate branding, fortune, GFC, Global Financial Crisis, interesting times, market, morale, newsletter, organisation, prosperity, write, writer, writing
As a freelance copywriter, I watched clients past and present deal variously with a year of ‘interesting times’:
- One client terminated a chronic poor performer, so he could keep his better staff.
- A second gave accounts payable to his wife – who paid my invoices twice as fast!
- A third saw contract termination as a happy excuse to knock on different doors. He scored a fresh, new role in just two weeks.
- A fourth used his quiet time to commission a blog and reengineer his website for the soon-to-be-obligatory live Web 2.0 feeds.
These were all small to medium firms. The smaller they were, the faster they moved and the more they treated the global financial crisis as an opportunity, rather than a threat.
On the other hand, two larger (former) clients took a more traditional approach:
- One suspended their industry newsletter, just as customers sought leadership and staff needed a morale boost.
- Another retrenched all but a skeleton crew. These unhappy few were given cruel workloads and a 20% pay cut. The pressure was crippling and word of their torment spread far. And wide.
Brands have been damaged; perhaps even smashed. I can’t see either of these companies racing ahead any time soon.
Though my data are obviously insignificant, my observations suggest that in tricky times, small is beautiful.
Leaner, keener, stronger and smarter for their experience, I fully expect my nimble SME clients to lap their competition in the sunnier season ahead.
Brought to you by The Feisty Empire.
- Share on Facebook (Opens in new window)
- Click to share on Twitter (Opens in new window)
- Click to share on Pinterest (Opens in new window)
- Click to share on Google+ (Opens in new window)
- Click to share on Reddit (Opens in new window)
- Click to share on Tumblr (Opens in new window)
- Click to email (Opens in new window)
- Click to print (Opens in new window)
Leave a Comment »
- 3,278 hits
- Cite lines
- And: another thing.
- Treasure grove
- Tanks for the memories – the importance of research
- The true tale of Elizabeth Frensington-Smythe
- .doc vs .docx – Which & why?
- Library books
- From DL to PDF to online & beyond!
- Notes on DL brochures
- Stew on this!
- Right between the eyes
- Qui Ckon CEO Ver.
- On your mark
- Cliche of the Titans
- Handle with care
- Speak or ZING?
- The best headline I’ve seen
- Cheap shots!
- Am I wasting my creative juice?
- How to write a foreword
- The quick & the dead
- Fanatics rule
- What is the ‘passive voice’?
- How to name things
- Making myself redundant
- You may write better than you think!
paulhassing on And: another thing. WorkLifeBankBalance on And: another thing. paulhassing on And: another thing.