Practical Copywriting Tips

Fanatics rule

May 5, 2010 at 3:33 pm | Posted in copywriting, Uncategorized | Leave a comment
Tags: business writing, client, communication, copwriter, copywrite, copywriter, copywriting, edit, editing, error, proof, proof read, proof reading, proofing, proofread, proofreading, service, write, writer, writing

Every now and then I realise what a fanatic I’ve become.

As with this email to a client today:

Dear Sybil,

With regard to compass directions, very few dictionaries use a space (i.e. north east).

The Oxford (and 12 other dictionaries) use hyphens (i.e. north-east).

24 (mainly US) dictionaries use no space (i.e. northeast).

As the module I’m working on makes significant use of these terms, I wanted to get direction (tee hee) from you.

I’d like to use hyphens.

Would that be OK with you?

Best regards,

P.

Yet proofreading demands fanatical attention to detail.

It’s the only way to get things 100% right.

So I’m happy to be nuts about this stuff.

Paul Hassing, Founder and Senior Writer, The Feisty Empire.