‘Experts’ aren’t always the sharpest pencil in the box. Don’t sell yourself short.
Be careful when incorporating other people’s writing into yours.
I’m not talking plagiarism; I’m talking errors.
If you assume the other writer is better than you, you may sell yourself short.
Worse, you may check your writing for errors, but not theirs.
This leaves your communication vulnerable to mistakes you didn’t make. A double tragedy!
Every organisation and person has a ‘brand’.
Every communication builds or erodes that brand. There’s no middle ground.
Perfect communications build your brand.
Make your communications perfect.
Paul Hassing, Founder and Senior Writer, The Feisty Empire.
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